Domtar & AIGA Charlotte: Part Deux
We at AIGA Charlotte couldn’t be happier to announce that Domtar has agreed to come on as a Chapter partner for another year. Their contribution enables us to continue to provide inspiring events for the AIGA Charlotte community. We’ve asked Ashley Maydak, Domtar’s Sustainable Business & Brand Management Graphic Designer & Web Specialist, to fill us in on what they are up to as a company and to talk a little about what the partnership means to them.
Domtar is North America’s largest marketer of uncoated printing paper and a leader in environmentally responsible practices. We’re committed to the responsible use of paper, but we’re also committed to communicating paper’s place and value to the businesses and people that use our products everyday. Of all those people, we consider designers to be one of the most important. We understand that designers do more than just make pretty things. Designers play a huge role in communicating important messages to the world and we’re proud to have our products in the equation. Our year as an AIGA Charlotte Chapter Partner has given us a front row seat to this innovative group of individuals and allowed us to better understand the unique struggles and joys faced by this group.
Recently, we’ve launched our Cougar Paper Community, a gathering space for dreamers and doers. On a regular basis for many years, we’ve received incredible printed pieces from designers and printers from all over the United States and Canada. Recently, we decided to give these pieces a home online so we could share them with the world. Even though the site is brand new we’ve already received a large number of incredible submissions and we’d love to receive some from the Charlotte design community.
Being partners with AIGA Charlotte encouraged us to get more involved with the organization as a whole. Last October, we were honored to be the paper sponsor for the GAIN: AIGA Design for Social Value conference in San Francisco, CA. Helping AIGA to promote design and the life-changing impact it can have all over the world was a wonderful experience.
We’re also incredibly excited to facilitate AIGA Charlotte’s relationship with one of the city’s local agencies, Eric Mower and Associates. In early June, Domtar will sponsor a Meet Your Neighbor event held at the EMA offices lead featuring Partner/Creative Director Patrick Short. (Keep an eye out on aigacharlotte.org/events in the next couple weeks.) Patrick is part of the ultra-creative team responsible for the development of Domtar’s PAPERbecause campaign. In addition to generating meaningful ads for us, they’re also always on the lookout for innovative ways to promote the campaign (most recently at SXSW with the Paper Hotspot.)
We couldn’t be more thrilled with their work.
Domtar is incredibly excited about what year two of our AIGA Charlotte chapter partnership holds. This group works tirelessly to make sure their events are engaging, useful and inspirational. So if you haven’t joined the organization, please consider doing so. I look forward to seeing you at the next event!
AIGA Charlotte Member Spotlight: Andrew Lichtenhan
Andrew Lichtenhan is a Graphics Coordinator and Technical Writer at Wix Filters. An AIGA member since 2012, he also takes on freelance work via Tall Oaks Design.
What profession other than your own would you like to attempt?
What’s one goal (professional or personal) you have for the future?
What’s the best advice you’ve ever received?
What sound or noise do you love?
About AIGA Charlotte’s Member Spotlight
Each month AIGA Charlotte interviews a selected AIGA Charlotte Member. It is a great opportunity for the Charlotte design community to see who AIGA Charlotte is along with all the amazing things our members are doing. If you or someone you know would like to be interviewed and appear on AIGA Charlotte’s Member Spotlight, please contact Patrick Saleeby, Membership Director.
Mentor Matchup :: Design Study
We asked mentor, Mark Iafrate, and mentee, Megan Dobrusin, to share with us their experience with the Mentor Matchup thus far. Here is what they are working on…
Their meetings so far
Meeting #1 @ Caribou Coffee
Mark: We got together for our first official meeting and reviewed each other’s portfolios. We talked about individual pieces and what made some great and others no-so-great. We determined that apart from technical and aesthetic aspects, our favorite work was done when we had an emotional connection to it, when we took longer to work on it with multiple iterations and when we focused on the little details. We also chatted about the process that goes into good design and briefly discussed freelance work and the importance of presenting yourself just as well as you present your work. We also setup the rules for our game of “Volleyball Design.” We will volley a poster design back and forth each week and iterate on it throughout the MentorMatchup program (see sample below).
Meeting #2 @ Amelie’s French Bakery
Megan: We met at Amelie’s for coffee and this meeting was much more informal than the last. Generally, we talked about what had been going on the past week. I was working on some freelance projects and was talking to people at FIG marketing, and Mark gave me some details on how his interview went for a freelance project. We also talked about our love for letterpress and screen printing and other design topics for the rest of the time. Even though we didn’t have a set structure for the meeting, it was still a good way to catch up and learn about new topics.
Meeting #3 Carolina Ale House
Mark: For our third meeting we decided on a specific topic of discussion: freelance. Megan came up with a few great questions and we went through them together. Topics included how to get your portfolio noticed, good networks or groups to be part of, ways to improve your work in your downtime, pricing projects and coming up with hourly rates and how to handle different types of clients. I think it was one of the most productive and information-filled meetings we’ve had so far, and it helped a lot too because it got me talking about topics I hadn’t thought about for a while.
Meeting #4 @ Paper Skyscraper
Megan: We met at Paper Skyscraper on East Blvd and perused the aisles of books and funky items in the store. We talked about current fads, like how mustaches are everywhere, and classic designs that are here to stay. We went through some of the books and talked about how cool they were and the good ideas people had put into production. It was nice to be able to talk about each cool item we found from one designer to another. We learned a lot about the other’s interests and design style by what we appreciated in the store.
Mark and Megan will give us an update in a couple months to let us know how their mentorship partnership completed. Stay tuned…